ZOEY'Z BOUTIQUE

Full Branding Identity for Zoey'z Boutique. We created a primary logo mark, a secondary logo & a submark. She has them in all colors/variations and different file formats. She has her brand color codes, her fonts, and all of her logos so her marketing remains consistent. The goal of the moodboard is to create a vibe for your brand and give your brand a direction. The goal is also to make your customers FEEL something. We went with a bright, happy & fun vibe. We still are giving girly and glam, but we are also giving energetic and fun. We are appealing to ages 18-26 . The feelings we want to evoke through the bright colors have been chosen strategically! 🌻Yellow: Brings happiness & joy. Makes it fun and want others to be apart of it. 🍊 Light orange & Orange: Gives the brand a sociable and optimistic feel. Makes it feel fresh. 🌸 Light Pink: Brings the feminine side/ girly feel to the brand.